Basic analysis of daily chemical industry

Basic analysis of daily chemical industry: definition, classification, policy, industry chain

1. Daily chemicals refer to daily chemicals, which are scientific and technological chemicals that people use on a daily basis, including shampoo, shower gel, skincare, hair care, cosmetics, and so on. According to the frequency or scope of use, it is divided into daily necessities, or daily necessities and luxury goods. According to the use, it is divided into toiletries, household products, kitchen and bathroom products, decorative products, cosmetics, bedding, and so on.

Daily chemical products are closely related to people's lives. The industry is supervised by various national regulatory authorities in terms of quality inspection, industry and commerce, and health and environmental protection. China's daily chemical industry is regulated by the General Administration of Quality Supervision, Inspection and Quarantine, the National Standardization Administration, the National Development and Reform Commission, and the Ministry of Environment. , Ministry of Industry and Information Technology and other departments.

In recent years, the state's supervision of the development of the daily chemical industry has focused on pollution issues and quality and safety issues. In June 2020, the "Regulations on the Supervision and Administration of Cosmetics" was promulgated, and they will be implemented from January 1, 2021. There are clear regulations on the supervision of cosmetics, which will promote its standardized development.

The upstream of the daily chemical industry is mainly the supply industry of raw materials and packaging materials. Production raw materials mainly include water, palm oil, essence, emulsifier, antioxidant, animal and plant additives, etc.; packaging materials mainly include paper packaging, plastic packaging, flexible packaging film bags, etc.

China's chemical industry has a long history of development. There are no technical barriers in the production of raw materials used in most daily chemical products. There are many raw material manufacturers, and the competition is fierce. Most of the raw materials are close to the bottom. solid foundation.

Downstream online marketing promotes the recovery of the industry's prosperity

Under the stable upstream basis of raw materials, the development of the daily chemical industry is relatively stable. The data of China's light industry economic operation and forecasting and early warning system show that the daily chemical industry prosperity index fluctuates around 85 points. In February 2020, the prosperity index of the daily chemical industry dropped sharply, and then the industry prosperity gradually recovered. In August 2020, China's daily chemical industry prosperity index was 90.99 points, which was in the "stable" range, down 0.85 points from July. In the sub-item prosperity index, the export prosperity index was 102.84, which was in the "stable" range, down 9.96 points from the previous month.

In response to the epidemic, most daily chemical companies have increased their online marketing efforts, and online channels have become an important layout for daily chemical companies in 2020. According to Proya's annual report, in 2019, Proya's online channel revenue increased by 60.97%, accounting for 53.09%, supporting half of the revenue.

Marumi's online channel revenue was 808 million yuan, accounting for 44.89% of the total revenue. The growth rate achieved 22.89%, exceeding the overall revenue growth rate.

In 2020, Lafang Jiahua Company will increase its layout in e-commerce channels. Through supply chain platforms such as Pinduoduo, and short video platform channels such as Douyin and Kuaishou, we can seize the traffic dividends of e-commerce live broadcasts. Shanghai Jahwa will also focus on seizing new opportunities in e-commerce and follow up with new marketing models in 2020.

For the daily chemical industry, the construction of a channel network is very important, especially in the background of the current development of online shopping and optimization of online channels. Balancing online and offline channels, promoting market sinking, and thinking about innovative sales models are issues that need to be considered in enterprise development. Especially in this epidemic, downstream online marketing plays a key role in promoting the recovery of the industry's prosperity.